‘Cause we were never being boring’

  • David Butcher
  • Business, Marketing
  • No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?

Financial branding needs Soul, with a capital S

  • David Butcher
  • Deadline, Plans
  • No Comments

There is a band from Oakland California called the ‘Tower of Power’. For over 50 years they have been one of the funkiest bands on the planet.

Why do PRs have ideas and marketers outsource ideas?

  • David Butcher
  • Success
  • No Comments

When I worked solely in corporate communications, I’d spend an hour or two a day on story ideas.

Yes! My statement arrived!

  • David Butcher
  • Communication
  • No Comments

Why do people think finance is intangible?

Pitching ideas takes time

  • David Butcher
  • Communication
  • No Comments

It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.

This is why some asset managers will win

  • David Butcher
  • Communication
  • No Comments

This year is a golden opportunity for asset managers to address the issues that affect their underlying clients. That means bolder communications. Here’s what we’re likely to see.

Work the matrix and get stuff done

  • David Butcher
  • Communication
  • No Comments

Sometimes it’s easy to tell imaginative stories that add commercial value to your clients.

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