Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?
There is a band from Oakland California called the ‘Tower of Power’. For over 50 years they have been one of the funkiest bands on the planet.
When I worked solely in corporate communications, I’d spend an hour or two a day on story ideas.
Why do people think finance is intangible?
It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.
This year is a golden opportunity for asset managers to address the issues that affect their underlying clients. That means bolder communications. Here’s what we’re likely to see.
Sometimes it’s easy to tell imaginative stories that add commercial value to your clients.