Why do people think finance is intangible?
It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.
This year is a golden opportunity for asset managers to address the issues that affect their underlying clients. That means bolder communications. Here’s what we’re likely to see.
Sometimes it’s easy to tell imaginative stories that add commercial value to your clients.