Marketing – communications and content

communications and content - Readaibility Survey 2020

The 2020 Readability Report is now live

5th November 2020
David Butcher
Communication, Marketing, PR
No Comments

We’ve just published this year’s survey of how easy to read investment content is. Some of it is a joy to read – much of it less so. Some is even more complex than the UK Internal Market Bill – the one that proposes to breach international law. Please get in touch to request your…

The two most powerful words in communications (part 2)

5th November 2020
David Butcher
Business, Communication, Marketing, PR
No Comments

Here’s how you can use examples in your communications and how you can work with sceptical compliance colleagues.

Seven things to expect in asset management digital marketing

16th July 2020
David Butcher
Communication, Marketing
No Comments

Digital marketing in asset management got a big promotion in lockdown. It’s become the most important cog in the marketing mix for many firms. But this could be just the start – with more creative activities and more humanisation in content and communications to come. In lockdown, many businesses managed to do more of what...

What have illiquid assets ever done for us?

14th February 2020
David Butcher
Business, Communication, Marketing, PR
No Comments

Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...

There are two types of smart people

27th January 2020
David Butcher
Communication, Marketing
No Comments

There are two types of smart people: those who make you feel like the smartest person in the room - and those who let you know that they're the smartest person in the room. When companies communicate, it's the same. Which type is your company?

How to win an award

29th November 2019
David Butcher
Business, Communication, Marketing, Success
No Comments

Award season is pretty much over – replaced for many people by Christmas party season. If 2019 wasn’t your year, if you’re fed up with coming second or if you don’t like smiling through gritted teeth you might want to read on. I’ve been a judge for some financial services awards for a few years...

Readability in investment communications

5th November 2019
David Butcher
Business, Communication, Marketing, PR
No Comments

Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

Get some personality

17th October 2019
David Butcher
Communication, Marketing
No Comments

Get some personality My first footballing hero was Crystal Palace winger Vince Hilaire. A genius with a ball, wearing the coolest kit. What more could an eight year old boy want? Fast forward several decades and my cultural tastes have expanded. So has my reading list. It's full of work things - the financial media,...

We’re institutional, it’s different over here

30th September 2019
David Butcher
Business, Communication, Marketing, PR
No Comments

We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....

‘Cause we were never being boring’

4th June 2019
David Butcher
Business, Marketing
No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?