communications and content > Blog > Thought leadership

What have illiquid assets ever done for us?
  • 14th February 2020
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...

There are two types of smart people
  • 27th January 2020
  • David Butcher
  • Communication, Marketing
  • No Comments
There are two types of smart people: those who make you feel like the smartest person in the room - and those who let you know that they're the smartest person in the room. When companies communicate, it's the same. Which type is your company?

Readability in investment communications
  • 5th November 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.
I have had the pleasure of working with David for a number of years and have always been impressed by his in-depth knowledge and u...
Francesca Fabrizi
Editor in Chief, Perspective Publishing
I worked with David on a number of projects for B&CE / The People’s Pension. He has the valuable skill of being able to take dry t...
Chris Reilly
Technical Investment Manager B&CE / The People's Pension
«David’s ability to produce informative communications stems from his skill in identifying the relevant detail and pertinent nuanc...
Robert Corbally
Managing Director, Manulife Asset Management
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