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How to win an award

  • David Butcher
  • Business, Communication, Marketing, Success
  • No Comments
Award season is pretty much over – replaced for many people by Christmas party season. If 2019 wasn’t your year, if you’re fed up with coming second or if you don’t like smiling through gritted teeth you might want to read on. I’ve been a judge for some financial services awards for a few years...

Readability in investment communications

  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

The one risk investment businesses struggle to manage

  • David Butcher
  • Communication, PR
  • No Comments
The investment management sector is pretty good at managing investment risk. But they score less highly on emotional risk. When was the last bit of investment communications you really enjoyed reading? When you really cared about what was happening? It might be because investment communications rarely offer the reader any emotional risk. Novelists call it...