Marketing plan – communications and content

Readability in investment communications

5th November 2019
David Butcher
Business, Communication, Marketing, PR
No Comments

Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

“UK’s worst fund manager shuts up shop”

17th June 2019
David Butcher
Communication
No Comments

The 2017 headlines were not kind when Jayesh Manek closed his fund management venture.

Active communications for active funds

12th June 2019
David Butcher
Communication
No Comments

“Investors are giving up on active funds”, says the Irish Times. “A bear market would be a death knell for active funds” (Bloomberg).

‘Cause we were never being boring’

4th June 2019
David Butcher
Business, Marketing
No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?

Financial branding needs Soul, with a capital S

3rd June 2019
David Butcher
Deadline, Plans
No Comments

There is a band from Oakland California called the ‘Tower of Power’. For over 50 years they have been one of the funkiest bands on the planet.

Why do PRs have ideas and marketers outsource ideas?

7th May 2019
David Butcher
Success
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When I worked solely in corporate communications, I’d spend an hour or two a day on story ideas.

Yes! My statement arrived!

29th March 2019
David Butcher
Communication
No Comments

Why do people think finance is intangible?

Pitching ideas takes time

25th February 2019
David Butcher
Communication
No Comments

It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.

This is why some asset managers will win

11th January 2019
David Butcher
Communication
No Comments

This year is a golden opportunity for asset managers to address the issues that affect their underlying clients. That means bolder communications. Here’s what we’re likely to see.

Work the matrix and get stuff done

11th January 2019
David Butcher
Communication
No Comments

Sometimes it’s easy to tell imaginative stories that add commercial value to your clients.