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Readability in investment communications
  • 5th November 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

We’re institutional, it’s different over here
  • 30th September 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....
I have had the pleasure of working with David for a number of years and have always been impressed by his in-depth knowledge and u...
Francesca Fabrizi
Editor in Chief, Perspective Publishing
I worked with David on a number of projects for B&CE / The People’s Pension. He has the valuable skill of being able to take dry t...
Chris Reilly
Technical Investment Manager B&CE / The People's Pension
«David’s ability to produce informative communications stems from his skill in identifying the relevant detail and pertinent nuanc...
Robert Corbally
Managing Director, Manulife Asset Management
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