communications and content > Blog > Communications

What have illiquid assets ever done for us?
  • 14th February 2020
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...

There are two types of smart people
  • 27th January 2020
  • David Butcher
  • Communication, Marketing
  • No Comments
There are two types of smart people: those who make you feel like the smartest person in the room - and those who let you know that they're the smartest person in the room. When companies communicate, it's the same. Which type is your company?

Readability in investment communications
  • 5th November 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

We’re institutional, it’s different over here
  • 30th September 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....

“UK’s worst fund manager shuts up shop”
  • 17th June 2019
  • David Butcher
  • Communication
  • No Comments

The 2017 headlines were not kind when Jayesh Manek closed his fund management venture.

Active communications for active funds
  • 12th June 2019
  • David Butcher
  • Communication
  • No Comments

“Investors are giving up on active funds”, says the Irish Times. “A bear market would be a death knell for active funds” (Bloomberg).

‘Cause we were never being boring’
  • 4th June 2019
  • David Butcher
  • Business, Marketing
  • No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?

Financial branding needs Soul, with a capital S
  • 3rd June 2019
  • David Butcher
  • Deadline, Plans
  • No Comments

There is a band from Oakland California called the ‘Tower of Power’. For over 50 years they have been one of the funkiest bands on the planet.

Why do PRs have ideas and marketers outsource ideas?
  • 7th May 2019
  • David Butcher
  • Success
  • No Comments

When I worked solely in corporate communications, I’d spend an hour or two a day on story ideas.

Yes! My statement arrived!
  • 29th March 2019
  • David Butcher
  • Communication
  • No Comments

Why do people think finance is intangible?

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I have had the pleasure of working with David for a number of years and have always been impressed by his in-depth knowledge an...
Francesca Fabrizi
Editor in Chief, Perspective Publishing
I worked with David on a number of projects for B&CE / The People’s Pension. He has the valuable skill of being able to take dr...
Chris Reilly
Technical Investment Manager B&CE / The People's Pension
«David’s ability to produce informative communications stems from his skill in identifying the relevant detail and pertinent nu...
Robert Corbally
Managing Director, Manulife Asset Management
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