Are clichés in your company’s DNA?

Do you like clichés? I do. They help cultural tribes stick together. They bind fashionistas or film buffs or football fans. They’re the soul of catchphrase comedy. But clichés can become a problem when companies explain what they do.  A dictionary will tell you a cliché is an overused phrase or opinion that betrays a…

In praise of brevity

Ever wondered how long it takes to read something? If so, then this page is for you. This blog will take about 1 minute and 29 seconds of your time.  If not, please read on – because our 2020 Readability Report shows that most of the content published by investment management businesses is too long…

Stop blowing your own intellectual trumpet

Guest blog by Holly Nardi, blogger at www.getwokenotbroke.com and associate, investment consulting, at one of the UK’s leading consultancies. You’re not your audience. And by pitching to yourself, you’re excluding a tonne of people that want to join the party but don’t feel welcome (or that don’t understand the directions on the invite!) Provided your…

How readable is investment content in 2020?

Investment management businesses publish content and thought leadership materials to educate and inform clients, prospective clients and their advisers.  This is a broad audience – from consumers to financial professionals – but there’s a problem. In fact there are five.  1. It’s far too complex.  It has more in common with hard-to-understand academic papers and,…