We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....
It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.
This year is a golden opportunity for asset managers to address the issues that affect their underlying clients. That means bolder communications. Here’s what we’re likely to see.