Business – communications and content

The two most powerful words in communications (part 2)

5th November 2020
David Butcher
Business, Communication, Marketing, PR
No Comments

Here’s how you can use examples in your communications and how you can work with sceptical compliance colleagues.

The two most powerful words in communications (part 1)

5th November 2020
David Butcher
Business, Communication, PR
No Comments

What are the two most powerful words in communications? I think they’re “for example”. And in this short video I explain why – and how best to use them. We hope you enjoy it.

What have illiquid assets ever done for us?

14th February 2020
David Butcher
Business, Communication, Marketing, PR
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Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...

How to win an award

29th November 2019
David Butcher
Business, Communication, Marketing, Success
No Comments

Award season is pretty much over – replaced for many people by Christmas party season. If 2019 wasn’t your year, if you’re fed up with coming second or if you don’t like smiling through gritted teeth you might want to read on. I’ve been a judge for some financial services awards for a few years...

Readability in investment communications

5th November 2019
David Butcher
Business, Communication, Marketing, PR
No Comments

Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

We’re institutional, it’s different over here

30th September 2019
David Butcher
Business, Communication, Marketing, PR
No Comments

We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....

‘Cause we were never being boring’

4th June 2019
David Butcher
Business, Marketing
No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?