In our latest video, I explain why much investment content isn’t readable enough, why it matters … and how to fix it.
Ever wondered how long it takes to read something? If so, then this page is for you. This blog will take about 1 minute and 29 seconds of your time. If not, please read on – because our 2020 Readability Report shows that most of the content published by investment management businesses is too long…
Guest blog by Holly Nardi, blogger at www.getwokenotbroke.com and associate, investment consulting, at one of the UK’s leading consultancies. You’re not your audience. And by pitching to yourself, you’re excluding a tonne of people that want to join the party but don’t feel welcome (or that don’t understand the directions on the invite!) Provided your…
Investment management businesses publish content and thought leadership materials to educate and inform clients, prospective clients and their advisers. This is a broad audience – from consumers to financial professionals – but there’s a problem. In fact there are five. 1. It’s far too complex. It has more in common with hard-to-understand academic papers and,…
We’ve just published this year’s survey of how easy to read investment content is. Some of it is a joy to read – much of it less so. Some is even more complex than the UK Internal Market Bill – the one that proposes to breach international law. Please get in touch to request your…
Here’s how you can use examples in your communications and how you can work with sceptical compliance colleagues.
What are the two most powerful words in communications? I think they’re “for example”. And in this short video I explain why – and how best to use them. We hope you enjoy it.