communications and content > Blog > Storytelling

What have illiquid assets ever done for us?
  • 14th February 2020
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...

There are two types of smart people
  • 27th January 2020
  • David Butcher
  • Communication, Marketing
  • No Comments
There are two types of smart people: those who make you feel like the smartest person in the room - and those who let you know that they're the smartest person in the room. When companies communicate, it's the same. Which type is your company?
Photo by Tirachard Kumtanom from Pexels

How to win an award
  • 29th November 2019
  • David Butcher
  • Business, Communication, Marketing, Success
  • No Comments
Award season is pretty much over – replaced for many people by Christmas party season. If 2019 wasn’t your year, if you’re fed up with coming second or if you don’t like smiling through gritted teeth you might want to read on. I’ve been a judge for some financial services awards for a few years...

Readability in investment communications
  • 5th November 2019
  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

The one risk investment businesses struggle to manage
  • 21st October 2019
  • David Butcher
  • Communication, PR
  • No Comments
The investment management sector is pretty good at managing investment risk. But they score less highly on emotional risk. When was the last bit of investment communications you really enjoyed reading? When you really cared about what was happening? It might be because investment communications rarely offer the reader any emotional risk. Novelists call it...
I have had the pleasure of working with David for a number of years and have always been impressed by his in-depth knowledge and u...
Francesca Fabrizi
Editor in Chief, Perspective Publishing
I worked with David on a number of projects for B&CE / The People’s Pension. He has the valuable skill of being able to take dry t...
Chris Reilly
Technical Investment Manager B&CE / The People's Pension
«David’s ability to produce informative communications stems from his skill in identifying the relevant detail and pertinent nuanc...
Robert Corbally
Managing Director, Manulife Asset Management
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