The two most powerful words in communications (part 2)

  • David Butcher
  • Business, Communication, Marketing, PR
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Here’s how you can use examples in your communications and how you can work with sceptical compliance colleagues.

The two most powerful words in communications (part 1)

  • David Butcher
  • Business, Communication, PR
  • No Comments

What are the two most powerful words in communications? I think they’re “for example”. And in this short video I explain why – and how best to use them. We hope you enjoy it.

What have illiquid assets ever done for us?

  • David Butcher
  • Business, Communication, Marketing, PR
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Are illiquid assets the worst thing ever for savers? They stopped you getting your money out of the Neil Woodford fund and those property funds – because the manager can’t sell them, right? And aren’t some complicated new rules[1] making sure these things are handled correctly? Put like this, they sound pretty toxic. But context...
Photo by Tirachard Kumtanom from Pexels

How to win an award

  • David Butcher
  • Business, Communication, Marketing, Success
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Award season is pretty much over – replaced for many people by Christmas party season. If 2019 wasn’t your year, if you’re fed up with coming second or if you don’t like smiling through gritted teeth you might want to read on. I’ve been a judge for some financial services awards for a few years...

Readability in investment communications

  • David Butcher
  • Business, Communication, Marketing, PR
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Readability in investment communications Our research shows that many investment businesses produce thought leadership and content with comparatively poor readability scores. So there's a huge opportunity to improve readability and, in the process, boost engagement with clients. You can get hold of our report by clicking the Research tab above.

We’re institutional, it’s different over here

  • David Butcher
  • Business, Communication, Marketing, PR
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We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....

‘Cause we were never being boring’

  • David Butcher
  • Business, Marketing
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Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?