Get some personality

  • David Butcher
  • Communication, Marketing
  • No Comments

My first footballing hero was Crystal Palace winger Vince Hilaire. A genius with a ball, wearing the coolest kit. What more could an eight year old boy want? Fast forward several decades and my cultural tastes have expanded. So has my reading list. It’s full of work things – the financial media, economic reports, thought…

We’re institutional, it’s different over here

  • David Butcher
  • Business, Communication, Marketing, PR
  • No Comments
We’re institutional, it’s different over here There’s some £6 trillion squirrelled away in a huge variety of funds, trusts, shares and policies. Over half is the institutional market – mainly public sector pensions, corporate pensions and insurance funds. But, while institutional investment attracts the majority of assets, it’s served by a minority of communications experts....

“UK’s worst fund manager shuts up shop”

  • David Butcher
  • Communication
  • No Comments

The 2017 headlines were not kind when Jayesh Manek closed his fund management venture.

Active communications for active funds

  • David Butcher
  • Communication
  • No Comments

“Investors are giving up on active funds”, says the Irish Times. “A bear market would be a death knell for active funds” (Bloomberg).

‘Cause we were never being boring’

  • David Butcher
  • Business, Marketing
  • No Comments

Why is it that some 100 million people saw Avengers Endgame in the first weekend alone – and the Game of Thrones finale gripped the English speaking world – but the endless story of money just passes people by?

Financial branding needs Soul, with a capital S

  • David Butcher
  • Deadline, Plans
  • No Comments

There is a band from Oakland California called the ‘Tower of Power’. For over 50 years they have been one of the funkiest bands on the planet.

Why do PRs have ideas and marketers outsource ideas?

  • David Butcher
  • Success
  • No Comments

When I worked solely in corporate communications, I’d spend an hour or two a day on story ideas.

Blogging for growth

  • David Butcher
  • Communication
  • No Comments

It’s almost a given now that you should be producing a blog – regardless of the size of your business, whether you are an established behemoth or a lean hungry startup.

Yes! My statement arrived!

  • David Butcher
  • Communication
  • No Comments

Why do people think finance is intangible?

Pitching ideas takes time

  • David Butcher
  • Communication
  • No Comments

It’s better to see pitching ideas as an incremental process of getting someone comfortable with your point of view or a new piece of information. Not everyone makes their mind up in an instant.

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