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David Butcher
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ABOUT US

Communications and Content exists to help investment and financial brands communicate with more imagination, energy and purpose.

David Butcher founded the business in September 2017, because he wanted to distil his long experience and understanding of investment and financial communications into a format that any client could use.

Back in the late 1990s, David was working in media relations with clients such as Citywire.co.uk AND Moneysupermarket.com – and rapidly came to realise that the key to effective public relations was compelling story telling, supported by good quality empirical evidence.

Over a long career, in consultancy and in-house roles, David has evolved this story telling approach across corporate positioning, thought leadership, corporate communications, product communications, content and client communications, including request for proposals.

Consultants

David creates core teams for clients with a tight group of high quality, experienced  consultants that offer complementary skill sets.

David Butcher
Managing Director and Founder

David Butcher is a communications professional with a long experience of adding enterprise value through corporate positioning, reputation management and thought leadership.

David Butcher is a communications professional with a long experience of adding enterprise value through corporate positioning, reputation management and thought leadership.

He specialises in financial services, and has particular aptitude in investment management, a sector he has spent much of the last 23 years working in or with.

He started his career in specialist consultancies, such as Lansons, advising companies on strategic and tactical issues, and held a number of senior roles at blue chip investment businesses, including Fidelity International and M&G Investments.

He blogs regularly on financial communications here, on LinkedIn and in the trade media.

David is a Fellow of the Royal Society of Arts and holds an M.Phil (History) and a B.A. (Medieval and Modern History) from the University of Birmingham. He is married with two children.

Charlie Corbett
Associate consultant

Charlie is an award-winning business author, corporate communications specialist, journalist and plain speaking evangelist. He is now director of The Plain Speaking Institute.

Charlie is an award-winning business author, corporate communications specialist, journalist and plain speaking evangelist.

He is now director of The Plain Speaking Institute. In a career that spans almost two decades in finance and the media, he’s worked as a senior financial journalist at The Wall Street Journal, FT Group, Euromoney and Morningstar.

He won the Plain English Campaign's Communicator of the Year, 2018, and his book, The Art of Plain Speaking, won the Best Short Book category at the Business Book Awards in 2019.

Ben Larter
Associate consultant

Ben was responsible for building the foundations of the press office at Chelsea Financial Services which led them to become one of the foremost sources of independent comment throughout the press.

Ben was responsible for building the foundations of the press office at Chelsea Financial Services which led them to become one of the foremost sources of independent comment throughout the press.

Following this, he moved to Penrose (now MHP) leading the asset management retail team responsible for clients such as Investec, Credit Suisse, AXA, Threadneedle and Unicorn. In 2008, he joined J.P. Morgan Asset Management where he led their retail and wholesale PR push into the UK. Before setting up Cornerstone in 2015, he headed communications teams across Europe for BNY Mellon and its affiliate boutiques across the retail, wholesale, consumer and institutional markets.

Richard Acworth
Associate consultant

Richard started as a business journalist before going into PR - first in agency and then the Consumers' Association (now Which?).

Richard started as a business journalist before going into PR - first in agency and then the Consumers' Association (now Which?).

After completing an MBA at Warwick Business School he led strategic public affairs campaigns for Aviva. Before setting up Cornerstone, he spent over nine years as head of corporate communications and media for Henderson Global Investors leading communications for the business divisions and the Group across Europe, Asia and the US.

Richard was responsible for managing the communications strategy around the integration and rebranding of two major acquisitions whilst at Henderson, namely, New Star and Gartmore.